# Brand Hong Kong | 香港品牌

> Brand Hong Kong is the Hong Kong Special Administrative Region Government's city brand website, promoting Hong Kong as Asia's world city. 香港品牌向全球推廣香港作為亞洲國際都會的形象。香港品牌向全球推广香港作为亚洲国际都会的形象。

The website covers Hong Kong's business opportunities, competitive advantages, major events, working and living environment, promotional campaigns, news and reference resources.

Content is available in English (/en/), Traditional Chinese (/zh-hk/) and Simplified Chinese (/zh-cn/). Use the relevant language page when available. Linked documents may be available in a different language from the page linking to them.

This is a curated guide to the main website sections. The language-specific sitemaps provide additional page links. Consult the linked pages for current information and publication dates. External websites and documents are separate sources.

## Languages and site navigation

- [English sitemap](https://www.brandhk.gov.hk/en/sitemap): Directory of English website sections and pages.
- [繁體中文網頁指南](https://www.brandhk.gov.hk/zh-hk/網頁指南): 繁體中文網站分類及頁面目錄。
- [简体中文网页指南](https://www.brandhk.gov.hk/zh-cn/网页指南): 简体中文网站分类及页面目录。

## Business opportunities and competitive advantages

- [Business Opportunities](https://www.brandhk.gov.hk/en/only-in-hong-kong/business-opportunities): Financial services, innovation and technology, transport and logistics, the Greater Bay Area, legal services and intellectual property trading.
- [Unique Advantages](https://www.brandhk.gov.hk/en/only-in-hong-kong/unique-advantages): Hong Kong's tax system, international talent pool, location and legal system.
- [營商機會](https://www.brandhk.gov.hk/zh-hk/香港獨特之處/營商機會): 金融服務、創新科技、交通及物流、大灣區、法律服務及知識產權貿易。
- [獨特優勢](https://www.brandhk.gov.hk/zh-hk/香港獨特之處/獨特優勢): 香港的稅制、人才、地理位置及法律制度。
- [商业机遇](https://www.brandhk.gov.hk/zh-cn/香港独特之处/商业机遇): 金融服务、创新科技、交通及物流、大湾区、法律服务及知识产权贸易。
- [独特优势](https://www.brandhk.gov.hk/zh-cn/香港独特之处/独特优势): 香港的税制、人才、地理位置及法律制度。

## Doing business

- [Doing Business](https://www.brandhk.gov.hk/en/doing-business): Starting a business, start-ups, business networks and trade agreements.
- [在港營商](https://www.brandhk.gov.hk/zh-hk/在港營商): 在港創業、初創企業、商業網絡及經貿協定。
- [在港营商](https://www.brandhk.gov.hk/zh-cn/在港营商): 在港创业、初创企业、商业网络及经贸协议。

## Living and working in Hong Kong

- [Working in Hong Kong](https://www.brandhk.gov.hk/en/live-and-work/working-in-hong-kong): Employment visas and the Talent List.
- [Cosmopolitan Lifestyle](https://www.brandhk.gov.hk/en/live-and-work/cosmopolitan-lifestyle): Arts and culture, outdoor activities, customs and heritage.
- [在港工作](https://www.brandhk.gov.hk/zh-hk/生活與工作/在港工作): 工作簽證及人才清單。
- [都會生活](https://www.brandhk.gov.hk/zh-hk/生活與工作/都會生活): 藝術與文化、戶外探索、節慶與文化。
- [在港工作](https://www.brandhk.gov.hk/zh-cn/生活与工作/在港工作): 工作签证及人才清单。
- [都会生活](https://www.brandhk.gov.hk/zh-cn/生活与工作/都会生活): 艺术与文化、户外探索、节庆与文化。

## Mega events

- [Mega Events](https://www.brandhk.gov.hk/en/mega-events/mega-events): Major event highlights, videos and related news.
- [盛事之都 — 繁體中文](https://www.brandhk.gov.hk/zh-hk/盛事之都/盛事之都): 香港盛事、焦點活動、影片及相關新聞。
- [盛事之都 — 简体中文](https://www.brandhk.gov.hk/zh-cn/盛事之都/盛事之都): 香港盛事、焦点活动、影片及相关新闻。

## Promotional campaigns

- [Campaigns](https://www.brandhk.gov.hk/en/campaign): Entry point to Brand Hong Kong promotional campaign content.
- [宣傳活動](https://www.brandhk.gov.hk/zh-hk/宣傳活動): 香港品牌宣傳活動入口。
- [宣传活动](https://www.brandhk.gov.hk/zh-cn/宣传活动): 香港品牌宣传活动入口。

## News and media

- [Latest Updates](https://www.brandhk.gov.hk/en/media-centre/latest-updates): Featured news, press releases, articles and clarifications.
- [Media Stories](https://www.brandhk.gov.hk/en/media-centre/media-stories): Media coverage of Hong Kong.
- [Social Media](https://www.brandhk.gov.hk/en/media-centre/social-media): Brand Hong Kong social media content.
- [媒體中心](https://www.brandhk.gov.hk/zh-hk/媒體中心): 最新資訊、新聞公報、專題文章及回應與澄清。
- [媒体中心](https://www.brandhk.gov.hk/zh-cn/媒体中心): 最新资讯、新闻公报、专题文章及回应与澄清。

## Factsheets, publications and media resources

- [Factsheets](https://www.brandhk.gov.hk/en/media-centre/useful-information/factsheets): Reference materials on Hong Kong themes and Brand Hong Kong.
- [Publications](https://www.brandhk.gov.hk/en/media-centre/useful-information/publications): Publications covering business, innovation, law, infrastructure, finance and other Hong Kong topics.
- [Photos](https://www.brandhk.gov.hk/en/media-centre/useful-information/photos): Photographic resources.
- [Videos](https://www.brandhk.gov.hk/en/media-centre/useful-information/videos): Video resources.
- [便覽](https://www.brandhk.gov.hk/zh-hk/媒體中心/資源/便覽): 香港及香港品牌相關參考資料。
- [刊物](https://www.brandhk.gov.hk/zh-hk/媒體中心/資源/刊物): 香港不同主題的刊物。
- [便览](https://www.brandhk.gov.hk/zh-cn/媒体中心/资源/便览): 香港及香港品牌相关参考资料。
- [刊物](https://www.brandhk.gov.hk/zh-cn/媒体中心/资源/刊物): 香港不同主题的刊物。

## Hong Kong's First Five-Year Plan (2026–2030)

- [First Five-Year Plan](https://www.brandhk.gov.hk/en/only-in-hong-kong/first-five-year-plan): Overview, seven underlying principles, five major objectives, six themes, documents, videos and news.
- [第一個五年規劃](https://www.brandhk.gov.hk/zh-hk/香港獨特之處/第一個五年規劃): 規劃簡介、七個理念、五個主要目標、六大範疇、文件、影片及最新消息。
- [第一个五年规划](https://www.brandhk.gov.hk/zh-cn/香港独特之处/第一个五年规划): 规划简介、七个理念、五个主要目标、六大范畴、文件、影片及最新消息。
- [Full Plan — English PDF](https://www.hk5yplan.gov.hk/2026-2030/public/pdf/plan/FullText_en.pdf): Full English text hosted on the official Five-Year Plan website.
- [規劃全文／规划全文 — Traditional Chinese PDF](https://www.hk5yplan.gov.hk/2026-2030/public/pdf/plan/FullText_tc.pdf): 規劃全文，繁體中文版本。
- [Highlights / 摘要](https://www.hk5yplan.gov.hk/2026-2030/public/pdf/highlights/highlights_full.pdf): Chinese and English highlights hosted on the official Five-Year Plan website.

## About Brand Hong Kong

- [Evolution of Brand Hong Kong](https://www.brandhk.gov.hk/en/about-brand-hong-kong/evolution-of-brand-hong-kong): History and development of the city brand.
- [Co-Branding with Brand Hong Kong](https://www.brandhk.gov.hk/en/about-brand-hong-kong/co-branding-with-brand-hong-kong): Information about co-branding.
- [Brand Guidelines](https://www.brandhk.gov.hk/en/about-brand-hong-kong/brand-guidelines): Guidelines for using the Brand Hong Kong identity.
- [香港品牌的演進](https://www.brandhk.gov.hk/zh-hk/甚麼是香港品牌/香港品牌的演進): 香港品牌的歷史及發展。
- [香港品牌的演进](https://www.brandhk.gov.hk/zh-cn/什么是香港品牌/香港品牌的演进): 香港品牌的历史及发展。

## Optional

- [Contact Us](https://www.brandhk.gov.hk/en/media-centre/contact-us): Brand Hong Kong contact information.
- [聯絡我們](https://www.brandhk.gov.hk/zh-hk/媒體中心/聯絡我們): 香港品牌聯絡資料。
- [联络我们](https://www.brandhk.gov.hk/zh-cn/媒体中心/联络我们): 香港品牌联络资料。
- [Copyright and Disclaimer](https://www.brandhk.gov.hk/en/copyright-disclaimer): Website copyright and disclaimer.
- [Privacy Policy](https://www.brandhk.gov.hk/en/privacy-policy): Website privacy policy.